The Media Biz (Ownership – Money Motives – Machinery)

To get at the heart of motivations in media messages, we have to first figure out who’s speaking to us, what they care about (ahem… profit motives…. ahem….. Show me the Money!)

Ownership:

Ya Gotta Measure to Make the Money

 

The Advertising Biz – Mad Men Meet the Modern Media Landscape:

Campaigns:

Political Advertising

Public Service Announcements (PSAs)

Your Own Ad Campaigns

 

PUBLIC RELATIONS (PR): THE SPIN DOCTORS

The Colin Kaepernick Story & Who Controls It

 

Ad Revenue/Reputation/Regulations: